Floral aroma? A co-worker said that it smelled like grass, she added a sprig of rosemary after it was brewed, drank it without any other addition, and said it was good. I added milk and sugar to mine, and it was OK. If half stars were an option, I would give it 2 and a half stars. This is important - only 1 teaspoon to 12 ounces of water, brew for no more than 3 minutes. Disregard directions on bag, unless you are a coffee drinker only drinking tea for health reasons.